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This study aims to explore the benefits of strategy as way-finding approach to strategic thinking suggested by Robert Chia for small community-based Southern NGOs. The purpose is to find alternatives to the strategic planning (SP) approach.

The study adopts the perspective of phronesis (Flyvbjerg, 2006) using the case study of a 45-year-old NGO based in India and working for community development. The data has been collected for over more than 20 years. Qualitative analysis of the data has been done by focusing on the activities that were performed in keeping with the requirements of phronetic research.

The study finds that through way-finding approach to strategic thinking, a Southern NGO is able to manage and reduce its resource dependence while maintaining organizational autonomy and pursuing its vision. The approach avoids the pathologies produced through SP in such organisations.

This study adds to empirical contexts in which strategy as way-finding may be practiced. This study explicitly shows how this may be very useful to smaller community-based Southern NGOs. This study also adds to the research on strategy as practice by showing its relevance in the NGO sector.

This study shows alternatives to NGOs that are reluctant to engage in SP. This study also shows how NGOs can benefit from the way-finding approach to strategic thinking to improve their community connect, autonomy and impact.

This study provides alternatives to resisting the power asymmetry of the global North-South development agenda.

This study demonstrates the usefulness of the way-finding approach to strategy in the context of smaller Third-World NGOs and provides alternatives to SP.

This paper aims to examine the geographic distribution of social enterprises at the local sub-district level in one Indian state.

This paper adopts a multimethod approach. The exploratory phase involved interviews and analysis of social enterprise distribution at the national level. Phase 2 involved mapping the distribution of social enterprises at the sub-district level in one state. Distribution around established social enterprises was plotted using latitude–longitude positions. Grounded theory approach to analysing qualitative data was adopted to identify the mechanism for agglomeration.

Social entrepreneurship sees the entrepreneurial problems as solving universalized social problems abstracting them out of the geo-historical and political economic context of the social problem. This study shows that solving a social problem is itself implicated in a social–historical organizational context of aid giving within developing countries. Networks of resources that early enterprises enable draw newer organizations toward them and lead to the formation of clusters. While such clusters might improve chances of enterprise survival, the phenomenon inadvertently leads to a new kind of inequity, as areas with fewer social enterprises lack the organizational infrastructure necessary for delivery of welfare.

Research in social enterprises needs to pay more attention to the context of the enterprises or society in addition to its current focus on universal social problems. Social enterprises themselves could be new sources of inequity in terms of the organizational infrastructure they represent.

Policymakers need to make directed efforts that respond not only to social problems but also to the socio-historic-organizational contexts where the problems are being solved and seeding the entrepreneurial effort in those spaces.

The purpose of this paper is to unpack the conflation between the silence and purported passivity of the Third World NGOs (TNGOs). Explaining the invisibility of their voices in the critical and post-development perspectives, it locates the inquiry in the context of the action of these TNGOs.

The paper follows the phronetic research approach, which involves a case study of a locally developed Indian NGO. It uses phronetic inquiry along with Ashis Nandy’s notion of “silent coping” as the conceptual framework. To explain the purported passivity of TNGOs in the texts under global circulation, the paper uses Walter Mignolo’s discussion on “texts in circulation”.

The uncertain nature of action – that it begets further action possibilities; precludes the prospect of visualizing such action spaces in the context of their generation. This emergent nature of local action spaces makes it difficult to capture them within the dominating global discursive structures, thereby creating local spaces of agency for the TNGO actors. Selective appropriation of artefacts and texts from the global circulation and the creation of alternate stake structures at the local level support the realization of such action spaces. Further, such local artefacts and texts do not travel into texts circulating globally, thereby rendering the TNGOs invisible and silent in the reading of global texts and leading to the TNGOs being framed as passive.

This paper locates the voices and acts of the TNGOs and highlights the mechanisms that enable them to silently cope with structures of discursive domination, thereby contributing to post-development studies and post-colonial organizational analysis.

The purpose of this paper is to examine some of the challenges authors from post-colonial contexts face in writing and doing research in management and organisation studies.

This paper is based on a self-reflection and also draws upon concepts from post and decolonial conceptual approaches.

It identifies three challenges namely, limitations or research question as what is feasible; translation and truth production; poor writing and weak theoretical contribution. It suggests three jugaad fixes to deal with these challenges namely, innovation and flexibility in method use with argumentation; translate, but late with theorising in the vernacular, and incorporating context into problematisation.

It draws attention to the different needs of authors from post-colonial contexts.

It could possibly help authors from post-colonial contexts and reviewers better navigate academic publishing and research.

It could help in authors from post-colonial contexts attempt more publishing.

This paper draws attention to the different constraints and limitations faced by authors from post-colonial contexts in pursuing academic writing.

The purpose of this paper is to examine the role of capacity building in reverse mentoring as an enabling routine in bringing about changes in cognitions and capabilities for strategy formulation/implementation and organisational change.

This paper is based on an action research case study of a reverse mentoring initiative for digital transformation in a large metal multinational based in India. The capacity-building action research was carried out during a consultancy project.

Top management team (TMT) change does not always provide the route to change in managerial cognition. Sometimes the TMT has to develop cognitive changes and new cognitions through learning and engage in way-finding to formulate/implement a strategy. Such learning requires routines, here digital reverse mentoring with capacity-building intervention, to enable development of personal knowledge (Eraut, 2000), along with cognitive changes, leading to development of capabilities. Such capacity-building routines serve as the enabling processes that facilitate learning and cognitive change.

This study demonstrates the value of enabling process routines to facilitate learning and cognition change in bridging strategy implementation and change. It also suggests the need to look at a strategy as way-finding in order to better understand the gap between strategy formulation, implementation and change.

The study suggests the need for development of learning and cognition change routines as enabling processes in firms and provides insights into how old economy firms may adapt to digital era.

This study documents the routine of digital reverse mentoring as an enabling process for strategy development/implementation.

Corporate social responsibility, specifically nonprofit business collaborations from a nonprofit’s perspective.

Graduate level programs in nonprofit management, corporate social responsibility and development management; it can also be used for executive education.

Social enterprises and nonprofits at present increasingly look to corporate firms for grant funds to finance their activities and assets. This case features the experiences of one of the largest nonprofit eye care providers in India, LV Prasad Eye Institute based in Hyderabad in accessing corporate financial support in the form of corporate social responsibility funding. The case deals with the organization challenges, stresses and strains that arise in a nonprofit–corporate partnership. Specifically, it focuses on the strategic and operational challenges that emerge from the partnerships. The partnerships reviewed in the case pertain to rehabilitation.

After solving the case, the participants will be able to understand the stages in developing collaborations between nonprofits and businesses for corporate social responsibility. They will also be able to understand the internal implications for nonprofits operations and strategy from such collaborations.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS11: Strategy.

The purpose of this paper is to examine the value of decolonial approaches (DAs) such as epistemic locus (Mignolo, 1995, 2000) in studying innovation.

This paper is based on a case study of a stem cell surgical innovation developed in India. A critical hermeneutic analysis method has been followed for data analysis.

Epistemic locus influences the framing of the problem, perceptions of risks/opportunities as well as the envisioning of alternate institutional systems. Persistent and strategic effort at building connections changes local improvisation into a globally legitimate innovation.

It indicates the value of using DAs for innovation studies especially epistemic locus, enactment and connections in understanding knowledge generation and innovation.

Innovation in Global South can be encouraged by giving more space to the innovator to attempt or experiment. More conscious conversation of epistemic locus of the researcher could help.

Countries have to move beyond a mere technological imitation to include discussions on epistemic imitation. Epistemic imitation prevents one from seeing what one has and one only looks at conditions from the eyes of the dominator.

This study documents the development of an innovation from an Indian epistemic locus which differs from a western epistemic locus and the impact this has on an innovation.

This case is about a food brand with franchisee stores which has implemented a brand change initiative in the Indian emerging market.

This case is suitable for MBA level students in courses like strategic brand management, marketing in emerging markets and retail management. Issues relate to brand name change management, building and securing channel cooperation in brand change, channel peculiarities in emerging markets and franchisee institutional support systems in emerging markets like India.

The case documents the process followed by Switz Foods Private Limited (SFPL) in planning for and implementing a “brand-name” change across its 150-plus stores retailing fresh bakery products. The switch away from a 20-year-old food brand that had carved out a place in the popular culture of the community in Kolkata was risky. While opinion inside the organization was divided on whether to use mass media to communicate the brand-name change to its customers, the company finally decided to rely only on in-store signage and product packaging. SFPL took into confidence the franchisee retail store owners, a key stakeholder group with whom it enjoyed a long-term trusted business relation, and relied on their support to implement a smooth transition. It shows how in the context of the bazaars in transition economies, trust-based business relations and word-of-mouth reputation can often provide frugal managerial alternatives.

The three main learning objectives are: planning for a brand name transition, which includes three parts: generating consumer insights and using the data to aid decision-making in choosing a brand name and developing a brand campaign; overcoming network or business partner resistance/uncertainties associated with a brand name transition; managing customer perceptions before and after brand-name transition. Second learning objective included understanding risks in a franchisor–franchisee relationship. Third included appreciating the significance of trust-based relationships in managing transition economies.

CSS 8: Marketing.

The purpose of this paper is to re-examine the Bombay textile mills of the late nineteenth and early twentieth centuries to provide an account of the roots of business–society relationship in India and contribute to postcolonial perspectives on corporate social responsibility (CSR). This search is premised on the understanding that India has embarked on industrialisation from a set of productive relations that differ from European feudalism.

The data for this study have been obtained from published works on Bombay Textile Mills such as Chandavarkar (1994, 2008), Morris (1965), Wolcott (2008) and Clark (1999) and some Annual Reports of Bombay Mill Owners Association. Further Kydd (1920) has been used for history of factory legislation in India.

Evidence suggests that practices in mills were informed by notions of custom and fairness, which resulted in flexible hours, socially acceptable wage outcomes and work sharing. Individual reputations built through use of discretion within networks of patronage spanned both workplace and neighbourhood, interlinking the social, ethical, political and economic lives of owners, jobbers and workers. Jobbers’ authority was earned in return for providing support to a production process, mirroring Birla’s (2009) “layered sovereignty” differing markedly from delegated managerial authority. Workers’ share in surplus value was important along with autonomy, both of which were negotiated through customary networks and protest.

The paper suggests that a postcolonial approach to CSR implies an expansive notion of responsibility that goes beyond a Western focus on wages to encompass worker autonomy and countervailing power. Postcolonial accounts of CSR history can only be understood as emerging from a triadic interaction of imperial interest, subordinated native business and native societal relationships. This contrasts with conventional approaches that look at CSR’s emergence simply as a process internal to that society. Account of Indian CSR trajectory is in part a journey of native business from responsible practices to a messy tessellation of legal exploitation and illegal customary concerns.

The findings of this paper suggest that it is possible that customary practices of care and concern might still be surviving in Indian business even if only in the illegal and informal realm. Thus CSR programs in the Indian context might be useful to bring to centre stage these customary practices.

This study documents the evolution of business–society relations in a post-colonial context and shows how they are different from the Western trajectory.

This chapter presents digital reverse mentoring as a novel kind of human and technological resource management intervention. It presents a case study of digital reverse mentoring at a large metal multinational. It highlights the various design elements of digital reverse mentoring that contribute towards achieving digital transformation and rebuilding of mindsets in the company. Through the case study the chapter also suggests that HRM needs to look beyond adoption of technological tools to actively participate in addressing the strategic concerns of digital transformation in a company.